Our world has become consumed by measuring success and popularity based on likes and followers. Every day dozens of new viral accounts pop up across the social media sphere. Making a name for yourself, your company or even your pet has become a battle for the most favorites, retweets and comments. As the generation raised on technology and Facebook rises into the job market, it seems that everyone knows how to work the social media sphere and that each account is more gripping than the last. So how do you distinguish yourself in a world full of social media casanovas?
1. AESTHETICS. AESTHETICS. AESTHETICS.
Eye candy is everything in the food industry. Food pun intended. No one wants to eat or even look at a sloppy plate smeared with grease and ketchup. They want to see a picture of a smooth porcelain plate with neat pile of purple potatoes atop a vibrant puree. View your food as art. The more beautiful and unique it is, the more people will want to follow it and eat it. Building social media accounts that are not only informative but also attractive is essential to success.
2. Define Your Brand.
The most effective way to gain and retain viewers is by creating a strong brand. People want to stand behind and be part of an idea or concept, not just a bowl of food. Consistency is key. Decide how you want people to perceive your food or business and find approaches that match that concept. What is the theme? What element ties it all together? How do you want to photograph the food? Will you only show food, or the atmosphere or both? What kind of captions and posts will you write? These are all types of questions that you need to answer to be successful in branding yourself and your social media. Social media is a very powerful tool in developing a brand. But be careful…social media is also a very easy way to stain your brand or image if used unprofessionally.
3. Be Innovative.
Set yourself apart. While posting pretty pictures and witty captions is the first step to success, it can be done by anyone. Determine what makes your business or food different or better and run with it.While using trending hashtags might get a viewer to your site, give them a reason to stay. For example, Instagram user Gretchen Roehrs @groehrs poses food as clothes for her stick figure drawings, as seen above. The photos she creates and posts are unlike anything I have ever seen. She has branded herself so that people always expect something new and different from her, which is why her account has a whopping 77.6 thousand followers! Proof that innovation truly draws in a crowd.
At the end of the day there is no one way to grow your audience on social media. The list of tips and tricks could be endless but these three ideas are here to help you get started.