I recently wrote an article titled How to Make a Delicious Infographic. After writing that piece I started thinking about infographics and content marketing. I realized that while learning how to create an infographic is important, it is just as important, if not more so, to understand why they’re effective.
As a result, here are three (of many) reasons to use infographics!
1. Improved Retention.
Using text or images both have their own strengths and weaknesses. Infographics use design to combine these mediums into one cohesive product. Recent research from Barbara Miller and Brooke Barnett, shows that “combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.” By combining both text and images, infographics access the best parts of each and get rid of their downfalls. Viewers are more likely to remember your content if it is shown in a visual appealing and informative way.
2. Increased Viewership.
Infographics have a very viral nature. According to a recent study done by MDG Advertising, content that uses “compelling images” receives about 94% more views than content without images. Telling your brand’s story in a visually appealing and understandable way increases the amount of people that view it, like it and share it. As a result, more people access and understand the information than if you just used text or images.
3. Brand Awareness.
Infographics should stay true to the brand’s color scheme, logo and design themes. For example, McDonalds is known for using the golden arches and a red and yellow theme. Therefore, an their infographics should evoke both of those aspects. When people view your infographic they are not only more likely to retain the information but also to remember the visual appearance. Using your brand’s themes and colors shows the viewer your brand, and helps them remember it, without ever having to explain it. Viewers will remember your brand and start recognizing you based on the style of your infographics.
For more information on why to use infographics check out this article.