Our world has become consumed by measuring success and popularity based on likes and followers. Every day dozens of new viral accounts pop up across the social media sphere. Making a name for yourself, your company or even your pet has become a battle for the most favorites, retweets and comments. As the generation raised on technology and Facebook rises into the job market, it seems that everyone knows how to work the social media sphere and that each account is more gripping than the last. So how do you distinguish yourself in a world full of social media casanovas?
1. AESTHETICS. AESTHETICS. AESTHETICS.
Eye candy is everything in the food industry. Food pun intended. No one wants to eat or even look at a sloppy plate smeared with grease and ketchup. They want to see a picture of a smooth porcelain plate with neat pile of purple potatoes atop a vibrant puree. View your food as art. The more beautiful and unique it is, the more people will want to follow it and eat it. Building social media accounts that are not only informative but also attractive is essential to success.